Open Letter to Homes.Com

Dear Homes.Com:

I was visiting your website today to look at home listings when I noticed your logo:

While I do appreciate the moxy of your energetic little "dot" in the Homes-dot-Com logo, I suspect this logo creates much confusion regarding the nature of your business.

Because it is such a fantastic graphic, I propose you keep it -- don't touch a thing. Rather, change your name.

Now that go-getter-swimmer of a "dot" makes MUCH more sense.

Good luck as your company reorganizes as a fertility resource website.

Yours helpfully,

Kerry

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Response from Homes (squiggly dot) Com :

So while there is no current plans to reorganize their site . . . I suspect such plans may be forthcoming!

I'm encouraged by their response to my letter. I think I will try to resubmit a previous Letter to my utility Company.